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a r t i c l e Addressing for Efficiency, Timely Delivery and Savings Question 1: What are the 3 most important elements for increasing written communication efficiencies and reducing postage and shipping costs? You cannot and will not save mailing and shipping dollars by avoiding the inaccuracies and deficiencies within your database. Having correct demographics of your potential client is as important as having your database of addresses in order. You might know who it is that needs to hear your message, but if your addresses in the databases you work with are wrong, you will fail in the objective of your business - making money and growing. Mail has been proven to be the best media in the communications industry when it comes to grabbing a targeted audience. The optimum tool for making a sale is to have a targeted audience see it, touch it, and with today's technology you can even have them smell and taste your message. If the message was structured correctly, no other media will do the job as *Justifiable Unsolicited New Knowledge, or JUNK Mail will. Addressing your mail properly will increase efficiencies such as timeliness and deliverability within your targeted market. CASS Certified addresses, reduce UAA, "Undeliverable As Addressed" mail and can be a tool to reduce duplications within your database. Question 2: What is the second most important element for "Addressing for Success"? Mail design is an art. Once you know the basic rules for designing a Mailpiece, the picture will become more clear as to why it is important. Once your database is in order, you must focus on the envelope and package addressing design issues. Brain surgery it's not. It's merely a matter of following four basic rules:
Question 3: When dealing with mail and packages, what is another name for Automation? This is the KEY to branding an envelope. Once you start using Postnet barcodes in your address block your design gurus can have even more fun with the envelope design. Fonts and punctuation become a mute point. Write me to ask me for more clarification and details about this. It's Very IMPORTANT that this is done correctly. Postal Preacher HINT: (See www.usps.com) Look in the upper left corner for the "ZIP Look UP" feature. Once you've looked up your address you'll notice that it added a Plus 4 after the ZIP code. It's your very own personal ZIP+4. Everyone has a unique plus four and when using it, it increases the efficiency and timely deliverability of your Mailpiece. Work Share Programs, when dealing with 200/500 pieces or more of mail, are the final means to saving important Postal Dollars. Success or Failure, Your choice! Once You have: · Scrubbed Your Database, · Designed Your Mailpiece Properly, · Participated In A Work Share Program, You Will See The Results: Answer 1: Database, Database, Database Answer 2: Design Answer 3: Bar-coding Congratulations, P.s. - See www.hallmark.com for sending, not only email cards, but also other very personal gifts, but before you go there, know your correct address including your zip+4. You will not be disappointed by delayed deliveries when you give them all the correct information. |
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Please call us for a mail center analysis, if we don't find a savings or a deficiency that is costing you money, don't pay us. What can it hurt? Outsourcing has become a major issue for employees within a mail center. Having an analysis will help ensure Outsourcing does not happen to you. |
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*Pricing & Solutions change regularly
so check with your mailing and shipping companies for most up-to-date
processes & pricing. |
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